Product Specialist Responsibilities
- Accountable for, creation and development of product presentations complimented by scientific references to support health claims.
- Implementation of strategic plans
- Develop product positioning on key territories, handle participation with key tradeshows and coordinate product launch with key clients.
- Train internal team, key opinion leaders and clients’ sales team.
- Collaborate with key opinion leaders and brand ambassadors for product meetings and launches
- Works closely with the VP for International Business for the creative development and production of integrated marketing campaigns.
- Proactively builds, develops, maintains and manages strong working relationships with various internal and external departments, in addition to advertising agencies, media, community, regulatory and government bodies, to ensure successful development and execution of marketing plans and initiatives.
- Other assigned duties as required
Secondary Responsibilities
- Provides regular product management reports to the executive team.
- Works with supply team to prepare all required marketing, sales and packaging materials for the product introduction and vendor support.
- Assists in presales marketing activities. Present at tradeshows and other sales and marketing events
- Understand the health situations and natural health products trend in the identified key markets and develop products and strategies that will address the upcoming demand and needs while maintaining brand identity.
温哥华天空
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