Fashion Sales and Marketing Coordinator (Chinese Market)

Vancouver Fashion Week (VFW) is seeking a Mandarin Chinese Sales & Marketing Coordinator to join our growing team! We are looking for someone who is interested in the fashion industry and possesses strong business acumen and entrepreneurship skills to assist us with the successful execution of our product and brand vision. Our ideal candidate is a charismatic, hard-working self-starter, and has a proven record in sales. This is an excellent opportunity for a driven and enthusiastic individual to have a rewarding and successful career within the high growth fashion industry and business industry. As we work with people from around the world, we are specifically seeking candidates that have verbal and written communication skills in both Mandarin Chinese and English.

Company Overview:

VFW is a diverse and innovative fashion experience that features both established and emerging designers. As the largest bi-annual fashion event in Canada and the fastest-growing event of its kind, VFW is the  only  industry event that actively seeks out internationally award-winning designers from over 25 global fashion capitals. Tirelessly dedicated to being a well-grounded local initiative with global instincts and intuition, VFW offers a uniquely Canadian platform to celebrate creative innovations across  all  industries.

Each year, 30,000 attendees that include industry professionals, buyers, international and national media, and VIP's frequent our runways. VFW has built through media presence, garnering national and international coverage on platforms such as CBC, Rogers TV, The Province, The Vancouver Sun , Metro Vancouver, Fairchild TV, VOGUE, Glamour, FLARE, Harper's Bazaar, ELLE Canada, LOULOU, and Fashion Magazine. Esteemed designers are provided with exposure to the aforementioned media outlets.

Hailed as an opportunity unlike any other in North America, we welcome you to join the Vancouver Fashion Week sales team!

Responsibilities:

• Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing
• Independently coordinate marketing and community events, including overseeing logistics, managing registrations, coordinating with vendors, creating itineraries, and ordering marketing collateral
• Coordinate product, event, or content email marketing campaigns, including copy, scheduling, testing, and database management
• Create, proofread, and edit copy for various marketing channels, ensuring a consistent voice
• Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts
• Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports
• Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness
• A quick learner with strong proficiency in working with others
• Sell products and services to prospective VFW designers
• Actively seek out new sales opportunities through networking and social media
• Contribute to the development of company sales strategy
• Identify opportunities for growth and improvement to achieve targets
• Build working collaborations and partnerships with corporate sponsors, industry partners, and other interested parties
• Provide tailored brand information and service details specific to clients and/or designers' marketing needs

Qualifications:

• Bachelor's Degree in business administration, marketing, communications, or a related field
• +2 years of experience in sales & marketing
• Must have strong organizational and project management skills, as well as attention to detail
• Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills
• A firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing
• Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines
• Must have strong analytical skills to analyze metrics and create reports
• Must have a high level of creativity
• Occasional travel may be required