如果从来都没有在某个商业领域里做过，你对于自己从事这个行业的市场情景如何，就比较难于把握。 将创业构想付诸实施之前，最好要评估一下创业构想是否可行，有没有潜在的利润可以获取。
评估创业构想的20个步骤：
Your customers might be consumers or retail stores, wholesalers or manufacturers, government or other
institutions. List as many points as you can about who you think will buy your product.
State how these features will benefit your customer. Define the features of your idea and determine what
these features do for your customer. You will create a list of the selling points that you can use in your
advertising，your brochures, and in your sales presentation.
Are you selling to your neighborhood? British Columbia? Globally? By defining where you are going to sell,
you will likely be able to figure out how many potential customers are located in this area. If you are selling
to a large geographic area, you will likely need a good deal of money，marketing, and resources.
Once you determine who and where your customers are, you must determine whom you have to share
them with. Find out if similar products are carried in retail outlets. Once identified, search for information
on competitors in industry directories, either in print or online databases.
Establish what your competitors charge and list the selling points of their product or service.
Try to find your industry’s wholesale and retail price.
Determining how competitive you can be is a big step toward establishing how feasible your idea is. If your
product is superior to your competition and your market is not very price sensitive, then you may be able
to charge considerably more than your competition. If you are selling to retailers or wholesalers, you will
have to leave enough room for others to mark your products up.
What is unique about your offer that would benefit your customer? There may be something about your
product, your price, the friendliness and speed of your service, your hours of operation, your level of
quality, the skills of your employees, or other aspects of your business.
Knowing trends in your market or industry will help you determine where it’s going and how your business
periodicals index to help you find these articles.
Is your industry or market growing or declining? Are trends or new fads peaking or declining? Generally,
you will be more successful as part of a growing market. Check business and industry/trade magazines for
recent articles.
So now you know who your customers are, where they are and why they will buy your product. How are
you going to communicate your offer to them? Will you rely on having a good location? How will you
promote or advertise?
（待续，to be continued）
版权归Vansky所有，转载请标注链接。
